Unitech Corp
Luz María Ballesteros is an experienced marketing professional with a robust background in strategic marketing, digital communication, and content creation. Currently serving as Responsable de marketing at both Unitech Iberoamericana and Unitech Corp since June and October 2021 respectively, Luz María specializes in defining and managing comprehensive marketing plans, including objectives, indicators, and target audiences. Previous roles include Senior Marketing Strategist at UTAG, where digital strategy and media analysis were key focuses, and Coordinadora de marketing at Image Campus, where brand positioning and digital strategies were developed. Luz María's educational credentials include a degree in Relaciones Públicas e Institucionales and certifications in Digital Marketing from leading institutions.
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Unitech Corp
Unitech Corp is an Ibero-American software and professional services company that provides quality digital transformation solutions to power government, judicial, security and corporate organizations. Since 1991, Unitech transforms large organizations achieving paperless, more agile, intelligent and far-reaching management with solutions for electronic government, digital justice and business management, analytics for public safety, corporate anti-fraud and cybersecurity More than 5 million users operate Unitech solutions through Iurix, Tramix, i2, AWS, Oracle Cloud, IBM Cloud, Azure, SAS, Cloudera, and Open Source technologies. Recognized by its collaborators in Great Place to Work, Unitech has a team of professionals committed to making the complex simple through quality management certified by the ISO 9001:2018 standard. With presence in Spain, Argentina, Chile, Colombia, and Peru.