Jorie Sax

Jorie Sax currently serves as the Head of Innovation Lab at United Airlines, a role that involves launching Airshop, the company's first innovation hub, leading to significant investments and partnerships within the industry. Previous experience includes transforming inflight dining during the pandemic and redesigning airport gate experiences, enhancing customer satisfaction and operational efficiency across various locations. Prior to United Airlines, Jorie Sax worked at MillerCoors managing a $7M digital marketing innovation portfolio and at the Chicago White Sox overseeing corporate partnerships that generated substantial revenue. Jorie Sax holds a Bachelor of Arts in Psychology from Governors State University and a certification in Massage Therapy.