Universal Destinations & Experiences
Alice Norsworthy has a strong background in marketing and sales, with a focus on the tourism and entertainment industry. Alice most recently served as the President of Global Marketing and Sales at Universal Parks & Resorts, a position they have held since January 2022. Prior to that, they were the Chief Marketing Officer at Universal Parks & Resorts from September 2017 to December 2021. Before joining Universal, Alice was the Chief Marketing Officer at Universal Orlando Resort from September 2008 to September 2017. Alice also held leadership positions at Royal Caribbean International, Walt Disney World, and Walt Disney Parks & Resorts, where they were involved in domestic and international marketing efforts as well as the development of creative content. Alice's work experience showcases their expertise in brand management, consumer insights, integrated media, and trade programs.
Alice Norsworthy obtained a Bachelor of Arts degree from the University of Florida between 1977 and 1981. The specific field of study is unknown.
Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.