Universal Destinations & Experiences
Patti Rivera is an experienced professional in marketing analytics and project management, currently serving as Senior Manager for Marketing Analytics Workstreams at Universal Destinations & Experiences since December 2022, where notable achievements include leading cross-functional teams in audience modeling and developing an effective communication strategy using Agile methodology. Prior to this role, Patti held various positions at Lockheed Martin, including IT Project Manager and Security Business Process Analyst, focusing on project management for critical manufacturing applications and crisis management solutions. Additional experience includes a business assistant role at YMCA of Central Florida and positions in graphic design and brand promotion. Patti holds a Master of Business Administration in Data Analysis and a Bachelor's degree in Economics from Florida State University, complemented by education at Colorado Technical University and Valencia College.
Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.