Universal Robina Corp
Katherine Barrios is a Senior Brand Manager at Universal Robina Corporation, specializing in Agile, Regional, and Marketing Excellence since March 2016. Currently acting as Agile Product Owner for Cultured Milk Drink Innovations, Katherine leads a 13-member cross-functional team to develop strategies for the Cultured Milk Drink Category, achieving significant market share growth for the Goodday brand. Previous roles at Universal Robina include Brand Manager, where Katherine strengthened the corporate brand identity and launched digital campaigns, and Assistant Brand Manager roles for Piattos and Calbee, contributing to successful marketing initiatives. Prior experience includes a Senior Marketing Assistant role at Bounty Agro Ventures, where Katherine managed major brand launches and digital presence. Katherine holds a Bachelor's Degree in Organizational Communication from De La Salle University.
This person is not in the org chart
Universal Robina Corp
2 followers
Universal Robina Corporation is a branded consumer food and beverage product company. The Company is engaged in a range of food-related businesses. Its segments include branded consumer food products segment, agro-industrial products segment, commodity food products segment and corporate business segment. The branded consumer food products segment manufactures and distributes a mix of salty snacks, candies, biscuits, and tomato-based products, and it also includes the packaging division, which manufactures bi-axially oriented polypropylene (BOPP) films used in packaging. The agro-industrial products segment engages in hog and poultry farming; manufacturing and distribution of animal feeds, glucose and soya products, and production and distribution of animal health products. The commodity food products segment engages in sugar milling and refining, flour milling, pasta manufacturing and renewable energy. The corporate business segment engages in investment and fund sourcing activities.