Carmen Y.

Carmen Y. is an accomplished professional with extensive experience in digital business management and media strategy across various companies. Currently serving as a Profesora in the Master Digital Business Management program at Universidad de Salamanca and as Digital Director for El Corte Inglés at dentsu international since 2019, Carmen Y. has a strong background in planning and account management, having worked at Havas Group España as a Planning Manager for Kia Motors and as an Account Manager Digital for notable clients such as Bet365 and Axa. Additionally, Carmen Y. co-founded Grupo Ideonomía, where responsibilities included developing multi-channel strategies for a diverse portfolio of brands. Previous roles include Digital Account Manager at Omnicom Media Group and Connection Planner at UM Worldwide, where competencies in media strategy and digital innovation were honed. Carmen Y. holds multiple degrees from Universidad Complutense de Madrid, including a Master's in Marketing and Communication, alongside a Bachelor's in Political Science and Administration.