Alain Goudey

Alain Goudey serves as the Associate Dean for Digital at NEOMA Business School since May 2008, leading digital initiatives and the onboarding of the school community into the digital realm through various teams. Goudey also holds the position of Full Professor in Marketing, specializing in areas such as digital marketing and innovative strategies, while concurrently acting as Chief Digital Officer to facilitate digital transformation for the student and staff community. In addition to roles at NEOMA, Goudey is an Associate Director at AtooMedia and Mediavea, as well as an Associate at Sociacom. Contributions as a PhD Associate Researcher at Université Paris Dauphine further signify expertise in the field. Previous teaching roles include professorships at INT Management, EDHEC Business School, and CNAM, focusing on marketing and management. Goudey's academic background consists of several advanced degrees, including a PhD in Marketing & Communication and an Habilitation à Diriger des Recherches in sensory marketing from Université Paris Dauphine.