Frederik Beuk

Frederik Beuk serves as the Research Director at the Sales Biometrics Laboratory and holds the position of Assistant/Associate Professor of Marketing at The University of Akron since August 2011, focusing on sales management and product innovation while teaching various courses including Professional Selling, Sales Management, Strategic Marketing, and Negotiations. As a Partner at Sim-u-sell Academic Publishing, LLC since January 2019, Frederik contributes to academic publishing. Prior experience includes various management roles at Unilever from April 2001 to June 2006 across three countries, where Frederik was involved in integration projects, corporate cost accounting, and marketing for the Laundry category. Educational qualifications include a PhD in Marketing from the University of Illinois Chicago, an Executive Master of Finance and Control from Erasmus, and multiple degrees in law and economics from Erasmus University Rotterdam, along with MBA degrees from Georgia State University and Michigan State University.