TJ B. is an accomplished professional in UX strategy, design, and research, currently serving as an Adjunct Professor at the University of North Carolina at Chapel Hill and as Senior Director, Head of UX Research at Genesys since March 2020. With a foundational role as Co-Founder and Principal Designer at Blanchflower & Somerset from 2003 to 2023, TJ B. has extensive experience in consultancy. Previous positions include leading Design Research at ConsenSys and contributing to IBM's Watson Work division. Additionally, TJ B. serves as a volunteer Design & Research Mentor at adplist.org. Educational qualifications include a PhD and master's degree in Design from North Carolina State University, and an MFA and BFA in Visual Studies and Graphic Design, respectively, from Old Dominion University.
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University of North Carolina at Chapel Hill
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University of North Carolina at Chapel Hill is America’s first public university and one of the world's top research universities. They have served N.C. & beyond for 225 years.