Marthinus Jc van Loggerenberg

Marthinus JC van Loggerenberg serves as the Director of the Advertising Program and Assistant Professor at the University of San Francisco since August 2018, with a focus on overseeing the Advertising major and minor, fostering departmental collaborations, and leading recruitment initiatives. Prior to this, Marthinus held key strategic roles at Hellocomputer as Head of Strategy and as Senior Strategic Planner at FCB Africa, working with notable brands across various sectors. Marthinus has extensive experience in marketing and advertising, including positions at Galaxy & Co. and Musica, and has made academic contributions as the Academic Head of Brand and Business Leadership at Vega School. Marthinus holds a Ph.D. in Business Management (Brand Strategy) and an MBA in Marketing from Stellenbosch University, alongside additional qualifications in media management and integrated marketing communications.