UNLIMITED
Nikki McCulloch is a seasoned marketing professional currently serving as Chief Marketing Officer and Director of Special Projects at UNLIMITED, where efforts focus on establishing a new Government practice. Nikki also contributes as an Advisory Board Member for LSE Generate and previously led Nikki McCulloch Consulting, providing strategic marketing consultancy from 2010 to May 2023. Notable prior roles include Marketing Director at TMW Unlimited, where Nikki successfully enhanced new business strategies and secured significant partnerships, and Acting CMO at Engine, overseeing marketing for multiple businesses. Additional consulting experiences include positions at Omnicom Media Group, 360i, and Essence.
UNLIMITED
UNLIMITED is the UK's leading conversion Agency. We are a fully integrated agency group with Human Understanding at the heart. Our mission is to create genuine business advantage for clients, and we do this by uncovering behaviour-led insights from our Human Understanding Lab. The Human Understanding Lab informs, validates and fine-tunes effective solutions for our clients and consists of a tight-knit community of expert neuroscientists, research practitioners, trend analysts, data scientists and behavioural scientists. By blending data with modern research methods, we evaluate how humans interpret, perceive and feel the world around them, to deliver actionable and measurable insight rooted in human behaviour. Some of the services available through our Human Understanding Lab include ways of identifying completely untapped market opportunities, techniques to uncover human motivations, end-to-end journey diagnostics and a comprehensive suite of communication effectiveness tools.