UnrealX offers high-impact advisory services for individuals, teams, and brands who are ready to move differently. We specialize in:

 • Strategic Brand Partnerships
 • Infrastructure & Capital Planning Support
 • Business & Sport Integrated Strategy
 • Specialty Construction Ecosystem Advisory
 • Positioning & Story Development
 • Business Development Strategy
 • Operational Rebuilds

At UnrealX, we combine industry insight, strategic execution, and authentic storytelling- fueled by bold cross-industry partnerships that challenge the status quo.

Our services reflect the diversity of our founder’s journey - from turf to teams, from boardrooms to ballfields - and everywhere in between.

This is a new era of business, and we don’t fit in a box. Neither should you.

Built with an athlete’s mentality and Boston-born grit, UnrealX is led by founder Lauren Doneski - a powerhouse whose career spans turf tech, sales leadership, coaching, and brand strategy. Every chapter of her journey sharpened the expertise UnrealX now brings to the table.

Discover. Develop. Deploy. 

Here, at UnrealX, partnerships aren’t just transactions - they’re meaningful collaborations built for long-term success and real legacy impact.

Business Development

UnrealX

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