Untuckit
Aaron Sanandres is an accomplished entrepreneur and executive, currently serving as Founder of Definite Articles since November 2021. Prior to this role, Aaron co-founded UNTUCKit in April 2016, where Aaron also serves as Chief Executive Officer, addressing the challenge of creating stylish untucked shirts. Aaron's extensive professional background includes a significant tenure at PricewaterhouseCoopers from September 1998 to March 2016, where Aaron held the title of Partner. Academically, Aaron earned an MBA in Finance from Columbia Business School in 2007 and is a graduate of Hamilton College, with earlier education from the Singapore American School.
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Untuckit
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They started UNTUCKit because they had trouble finding shirts that looked good untucked. They were too long and too bulky. It’s a deceptively difficult look to get right. So they decided to make shirts for those who want to wear their shirts untucked. They would make a better shirt for the untucked man. A casual shirt fit for comfort and not convention; designed to fall at the perfect length. An 'untucked’ shirt.