Updata Partners
Larry Freed is the co-founder and former CEO of ForeSee, the leader in customer experience analytics. While at ForeSee, Larry worked with many of the leading companies of the Fortune 500 and was a frequent speaker at many industry events. Following the sale of ForeSee, Larry founded 2nd Stage Partners where he advised, mentored, and consulted with early stage and growth stage technology companies. Prior to ForeSee, Larry served in executive leadership roles at Compuware and was CTO of Bank One. Larry currently serves as the CEO of Give and Take.
He also served on the board of directors of various tech companies and is currently on the University of Michigan Technology Transfer National Advisory Board and the Wolverine Venture Fund Advisory Board. Larry has authored two books, Managing Forward and Innovating Analytics.
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Updata Partners
For more than 20 years, Updata has backed the top entrepreneurs in B2B software. They look for those rare leaders with both a growth mindset and an appreciation for capital efficiency. Typically, they have built recurring revenue models with a repeatable go-to-market engine and strong unit economics.