Updata Partners
Pat Cox is the VP and GM of TRUSTID at Neustar. He was previously Chairman and CEO of TRUSTID before it was acquired by Neustar. Pat has previously launched and lead two other companies in the authentication, identity and telecommunications industries, Metro One Telecommunications and Qsent. He served as EVP of TransUnion following their acquisition of Qsent.
Pat holds 29 patents in telecommunication and authentication technology and is a certified Class 1 NARTE engineer. He is an alumnus of Stanford University’s Executive Institute for the Management of High-Technology Companies.
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Updata Partners
For more than 20 years, Updata has backed the top entrepreneurs in B2B software. They look for those rare leaders with both a growth mindset and an appreciation for capital efficiency. Typically, they have built recurring revenue models with a repeatable go-to-market engine and strong unit economics.