Upfront Healthcare
Abbie Ginther's work experience includes being a Client Strategy Principal at Upfront Healthcare since March 2023 and a VP of Client Success and Experience at KLIK since January 2022. Previously, they worked as a Director of Client Success and Digital Marketing at SoMe Connect from November 2017 to January 2022. Abbie also held various roles at SoMe Connect, including Account Manager, Sr. Digital Associate, and Digital Marketing Associate. Before that, they served as a Communications Manager at Healthbox Accelerator from January 2013 onwards. Their earlier experience includes working as an Assistant Account Executive and Intern at Hill+Knowlton Strategies and as a Graduate Intern in the Communications Department at Pioneer Hi-Bred International Inc.
Abbie Ginther completed their Bachelor of Business Administration (BBA) degree with a focus in Marketing at The University of Iowa Tippie College of Business from 2005 to 2009.
Upfront Healthcare
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Upfront’s Care Traffic Control platform proactively reassures and directs patients to the safest and most relevant care options within the health system. Using advanced analytics, personalized content and strategic calls-to-action, Upfront aligns patient care needs with health system resources through a 1:1 digital experience based on deep healthcare operations and patient engagement experience. With Upfront, more patients will book and complete necessary care, use the most appropriate site of care, enroll in care coordination services, successfully navigate a care journey or transition, and understand how to stay safe in unusual conditions.