Lisa Rhind

VP, Partnerships & Sales Operations at Upfront Healthcare

Lisa has extensive experience in helping fast growth, digital health organizations partner with health systems and providers to transform healthcare delivery and improve patient access and outcomes. She has led account management, client services, and implementation teams throughout her career. Most of her roles have included sales responsibilities – either supporting the sales organization as a subject matter expert or managing her own book of business.

Most recently, Lisa worked as an Account Director for Amwell, where she helped health systems build and scale their virtual health service line in accordance with best practices, evolving market trends and consumer demand.

A graduate of Michigan State University and avid Spartan fan, Lisa resides in Knoxville, TN, where she enjoys traveling, kayaking and hiking in her spare time.

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Knoxville, United States

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Upfront Healthcare

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Upfront’s Care Traffic Control platform proactively reassures and directs patients to the safest and most relevant care options within the health system. Using advanced analytics, personalized content and strategic calls-to-action, Upfront aligns patient care needs with health system resources through a 1:1 digital experience based on deep healthcare operations and patient engagement experience. With Upfront, more patients will book and complete necessary care, use the most appropriate site of care, enroll in care coordination services, successfully navigate a care journey or transition, and understand how to stay safe in unusual conditions.


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