Yuantao Peng

Yuantao (Will) Peng is an experienced professional in analytics and customer success, currently serving as the VP of Customer Success at WorkMagic since January 2025, where responsibilities include leading measurement solutions for Shopify DTC brands. Previously held roles include VC Scout at UpHonest Capital and Associate Director positions at Publicis Media, focusing on ads measurement, data solutions, and programmatic strategy. Yuantao's career includes significant contributions at EY and Amazon, as well as early experience at Verizon and Vita Coco. Yuantao holds a Master of Science in Operations Research from Columbia University, a Bachelor's in Industrial Engineering from the University of Minnesota Duluth, and is pursuing a Certificate in Machine Learning from the University of Washington.