Emily Potter

Emily Potter, M.A., is a seasoned content marketing professional with extensive experience in developing and executing marketing strategies to drive lead generation. Currently serving as Content Marketing Manager at Upland Software since April 2023, Emily previously held the same position at C2P Enterprises and BROTHERTON HOLDINGS, INC., where notable accomplishments included launching The Setup brand and managing content targeted at various stages of the buyer's journey. Prior experience includes content marketing roles at Outdoor Cap Company and J.B. Hunt Transport, Inc., along with a background in marketing and communications at United Way of Northwest Arkansas. Emily holds a Master of Arts in Public Relations and a Bachelor of Business Administration in Marketing.