UPM Adhesive Materials
Lisbeth Saarinen is an accomplished marketing professional with extensive experience in product marketing and content strategy across various sectors. Currently serving as a Marketing Manager at UPM Raflatac since August 2020, Lisbeth manages marketing initiatives for a diverse portfolio in Europe, the Middle East, India, and Africa. Previous roles include Marketing Specialist and Marketing and Sales Coordinator at Gapps, where responsibilities encompassed content marketing strategy, SEO/SEM, and event management. Lisbeth's career began with foundational positions at Inditex and JC Jeans Company, where retail sales, team development, and marketing initiatives were prioritized. Furthermore, freelance projects reflect a robust skill set in branding and marketing communications. Lisbeth is pursuing an MSc in Marketing at The University of Salford, following a Bachelor's degree in Business Management with Marketing.
UPM Adhesive Materials
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UPM Adhesive Materials offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.