Together, we win. Whether it’s friendships among team members or partnerships with clients, we’re better when we work together. Support, respect, and positivity are priceless when it comes to great working relationships, and we value these characteristics both internally and externally. 

We assume the best of each other. We seek first to understand, then to be understood; we put our own agendas on the back burner in favor of productive conversation and genuine collaboration. 

No excuses here. Whatever project we’re working on, we treat it like it’s our own. We know our responsibilities, and we hold ourselves accountable to follow through on them, no matter what it takes. 

We know that the outcome of any situation is largely dependent on our response. The only factor we can control on any given day is ourselves: how we speak, how we act, and what choices we make. 

Talent plus grit is unstoppable, and we’ll stop at nothing to create success stories for our clients. When the unexpected happens, we don’t back down—we find a way to maintain a standard of excellence, no matter what. 

We believe that the way we do anything is the way we do everything. Whether we’re working on a complex project or a simple detail, we give our best effort—every time. 


We’re confident in what we do, but we’re always improving our skills, knowledge, and tactics to deliver better results for our clients. There is always something else to learn, and strategies can always be tweaked. 

Our industry changes all the time. We can’t sit still—if we do, we’ll get left behind. So we keep moving, keep looking for the next thing, and keep asking questions that will spur progress and prevent stagnation


We mean what we say and don’t make promises lightly; if we commit to doing something for a client or a team member, we get it done one way or another. Our “yes” holds weight, but our “no” does. If we turn something down, we’re determined to honor our commitments. 

Our clients can rely on us to make educated recommendations for services that we believe will help them accomplish their goals. If we don’t think it will be effective, we don’t recommend it—period. 

Uptick Marketing is a digital marketing agency that provides SEO, content marketing, and advertising services.

People (2)

Elling Falconer

Matt Robinson

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