Uriach
Ana Guerrero Alonso has a diverse work experience in marketing and trade. Ana started their career at Alliance Healthcare as a Marketing and Sales Consultant, where they worked with over 40 pharmacies to improve sales and positioning. Later, Ana worked at AREAS SA as a Brand & Trade Marketing Manager Retail, managing more than 150 retail establishments. Ana was responsible for developing new retail brands and implementing marketing strategies. Ana then joined Danone as a Retail Operations Specialist, before moving on to Uriach, where they held various trade marketing roles, including Trade Marketing Manager and Trade Marketing Director.
Ana Guerrero Alonso completed their education at various institutions. From 2014 to 2015, they pursued a Master's degree in Digital Marketing and Social Media from INESDI. Prior to that, they attended the Universitat Autònoma de Barcelona from 2005 to 2006, where they obtained a Bachelor's degree in Market Research and Techniques. Furthermore, they also completed a Bachelor's degree in Business Administration and Management from the same university between 2001 and 2006. No specific field of study is mentioned for any of their degrees.
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Uriach
Uriach has a history dating back more than 180 years, and over a decade ago it decided to embark on a strategic transformation towards Natural Consumer Healthcare (products with the best formulations, the most natural ingredients possible, and enhanced by science and innovation). The company was a pioneer in this business in Spain, and it has consolidated its position over the last ten years through rapid organic and inorganic growth. Today, Uriach has subsidiaries in Spain, Italy, Portugal, Germany, Austria and Switzerland, making it the leading company in this market segment, with the largest direct presence on the continent. In addition to this direct footprint in Europe, Uriach has a joint venture agreement to market its brands in Greece, and is continuing to expand its business elsewhere in the world through distribution contracts (currently in more than twenty countries).