Uriach
Berta Bonet is an experienced marketing professional with a demonstrated history of success in brand management and strategic marketing. Currently serving as Global Brand Lead at Uriach since July 2018, Berta previously held the position of Brand Manager for Consumer Health Care OTC products. From January 2013 to June 2018, Berta worked at Affinity Petcare, where responsibilities included defining brand strategy, launching new products, and leading digital marketing initiatives. Berta's experience also encompasses trade marketing and assistant roles at Henkel and Ultima Dog, showcasing skills in market analysis, promotional strategy, and project leadership. Berta holds a Bachelor of Business Administration from Universitat Pompeu Fabra, a Master in Internet Business from ISDI, and further education in market analysis and business administration from Universitat Oberta de Catalunya and Maastricht School of Management.
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Uriach
Uriach has a history dating back more than 180 years, and over a decade ago it decided to embark on a strategic transformation towards Natural Consumer Healthcare (products with the best formulations, the most natural ingredients possible, and enhanced by science and innovation). The company was a pioneer in this business in Spain, and it has consolidated its position over the last ten years through rapid organic and inorganic growth. Today, Uriach has subsidiaries in Spain, Italy, Portugal, Germany, Austria and Switzerland, making it the leading company in this market segment, with the largest direct presence on the continent. In addition to this direct footprint in Europe, Uriach has a joint venture agreement to market its brands in Greece, and is continuing to expand its business elsewhere in the world through distribution contracts (currently in more than twenty countries).