Uriach
Lucía Balasch Lafuente has held various marketing positions in reputable companies such as Uriach, Adam Foods, Affinity Petcare, and Nestlé. With a background in International Relations and additional education in Marketing, Digital Marketing, and Sales Management, Lucía has a strong foundation in marketing strategy and implementation. Lucía has experience in market analysis, new product launches, budget monitoring, and coordinating with internal and external stakeholders to drive brand success. Additionally, Lucía has participated in special events, worked on packaging and POS materials, and contributed to the development of marketing plans. Lucía's diverse skill set and educational background make their a valuable asset in the field of marketing.
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Uriach
Uriach has a history dating back more than 180 years, and over a decade ago it decided to embark on a strategic transformation towards Natural Consumer Healthcare (products with the best formulations, the most natural ingredients possible, and enhanced by science and innovation). The company was a pioneer in this business in Spain, and it has consolidated its position over the last ten years through rapid organic and inorganic growth. Today, Uriach has subsidiaries in Spain, Italy, Portugal, Germany, Austria and Switzerland, making it the leading company in this market segment, with the largest direct presence on the continent. In addition to this direct footprint in Europe, Uriach has a joint venture agreement to market its brands in Greece, and is continuing to expand its business elsewhere in the world through distribution contracts (currently in more than twenty countries).