Barbara O.

Barbara O. possesses extensive experience in marketing and leadership roles across various industries, currently serving as Marketing Leader in the ASC Enterprise Team at USAA since June 2021. Previously, Barbara was a Senior Brand Manager at USAA and held significant positions including Director of Philanthropy at Second Harvest Food Bank of Orange County, where an innovative go-to-market strategy increased major gifts revenue by $1 million annually. Barbara has also excelled in senior marketing roles at Mariners Christian School, Charter Communications, and Spectrum Enterprise, leading successful campaigns and projects that drove substantial revenue growth. With a solid foundation in education from UCLA and ongoing studies at UCLA Anderson School of Management, Barbara's career reflects a strong commitment to strategic marketing, brand development, and team leadership.