Christina Garcia-Holleman

Christina Garcia-Holleman has over 25 years of experience in marketing analytics and data science, currently serving as Assistant Vice President of Insight Delivery & Marketing Analytics at USAA since 2009. Christina leads a team of 50 professionals, overseeing significant transformations in strategic marketing objectives and enhancing marketing decision-making capabilities through advanced analytics. Previous roles at USAA include Assistant Vice President of Insight Delivery and Executive Director of Insight Delivery, where Christina established independent marketing and data analytics functions and implemented Adobe Analytics. Prior experience includes positions as Market Research Manager at HEB and Marketing Manager at The Scooter Store, as well as an earlier role as Marketing and Actuarial Analyst at USAA. Christina holds an MBA in Computer and Information Systems from St. Mary's University and a Bachelor's degree in Applied Mathematics from The University of Texas at San Antonio.