Meggie Burkhardt

Meggie Burkhardt is an experienced marketing professional currently serving as a Marketing Manager Lead at USAA, where responsibilities include managing the go-to-market strategy and optimization of the Bank Affiliates Marketing Channel. Prior to USAA, Meggie held the position of Senior Manager of Marketing & Strategic Partnerships at Black Label, directing market research and the launch of a new B2B brand, and creating a comprehensive marketing strategy for both B2B and B2C initiatives. Meggie's extensive background also includes over a decade at HSBC as a Marketing Campaign Manager, where marketing campaigns for consumer lending products were executed, and effective budget management was overseen. Earlier career roles included positions at AmeriCorps VISTA and United Way of Buffalo & Erie County, focusing on community service and business support. Meggie holds an MBA in International Business from Canisius University and a BA in English Language and Literature from Binghamton University.