Sally Graham

Sally Graham is a seasoned professional in UX research with extensive experience spanning over a decade. Currently serving as the Senior Director of UX Research (Insights Services) at UserTesting since January 2023, Sally has cultivated a global perspective through roles in diverse markets, including the US, EMEA, and Asia. Prior to this, Sally held the position of Director of User Experience Research at UserZoom, where significant contributions were made to enhance digital experiences that drive business performance. Additional roles include Senior Director UX Research and Director of Sourcing Services EMEA at whatusersdo.com, as well as Head of User Experience Research at Digitalia Latam. Sally's academic contributions as a professor in User Experience Measurement and Digital Strategy and Analytics highlight a commitment to education alongside professional expertise. Sally holds a degree in Marketing and Sales, Economics from Universidad del Pacífico.