USIM
Francine Roberts has a diverse and extensive work experience in the media industry. Francine started their career in 1970 as a Planner/Buyer at Ketchum MacLeod & Grove and Cremer, Lois, FSR. Francine then worked as a Broadcast Buyer at Hoeffer, Dietrick & Brown in 1977. In 1978, they founded their own company called Francine Pareles & Associates, where they provided media consulting services until 1986. From 1986 to 2000, they served as the SR VP Regional Broadcast Director at Western International Media. Francine then joined Initiative Media as the EVP Broadcast Director from 2000 to 2002. In 2002, they founded FPR Strategic Media and worked as its Founder until 2005. Lastly, they worked at US International Media as a SR VP Media Director from 2008 onwards.
Francine Roberts attended The Sage Colleges - Russell Sage College, where they obtained a Bachelor of Science degree in Elementary Education and Social Science. The specific years of their enrollment are not provided.
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USIM
USIM is an independent media agency offering best-in-class integrated media solutions to a wide range of clients. Its proprietary and third-party platforms provide access to highly customized and powerful data. The company blends cutting edge research and technology with ingenuity, human insight, and creativity, delivered in a seamless experiencefor their clients and agency partners.Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles with 16 offices throughout the United States and Canada.