Adam Cromack

Adam Cromack currently serves as the Technical Lead for Marketing Technology at VF Corporation, a position held since April 2023. Prior to this, Adam was the Director of Marketing Technology at Gannett | USA TODAY NETWORK from January 2019 to April 2023, where responsibilities included leading the development of subscriber data and enabling over 3 billion sends annually across 70 million contact records. Adam's earlier experience includes roles at The Washington Post as Associate Marketing Manager, focusing on campaign automation and subscriber growth strategy, and at the Plastics Industry Association as a Marketing Specialist, enhancing member engagement. Additional positions include Coordinator of Communications and Marketing at the American Apparel & Footwear Association and a Public Relations Intern at Wainger Group, LLC. Adam holds a B.A. in Communication with a focus on Public Relations from Virginia Tech.