Alex Sand

Alex Sand serves as the Marketing Director for Vail Resorts since March 2021, overseeing resort marketing in the West region and hospitality marketing, as well as equipment rentals and the My Epic Gear initiative. Prior experience includes a tenure at General Mills from July 2016 to March 2021, where Alex held various roles, including Senior Rental Marketing Manager and Associate Brand Manager, contributing to significant innovation and revenue growth in the snacks and bars categories. Previous positions at Carmichael Lynch, Campbell Mithun, and Novus Media involved data analysis, media strategy, and campaign execution. Alex holds a Master of Business Administration from the University of St. Thomas and a Bachelor of Arts in Communications Studies from the University of Minnesota. Additionally, Alex served as an Integrated Maintenance Management Specialist in the United States Marine Corps.