Valera has been developing hair tools appliances for more than 60 years. We apply our expertise in the professional hairdressing sector to products of highest quality and reliability to satisfy professional and most demanding private users.
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HOW IT ALL BEGAN

Let’s go back to 1955, when the 30 years old Gustavo Soresina decided to risk the adventure of an own business and started it in Milan in the basement of a townhouse. He named the little start up SOREL and begun to produce hairdryers and other small electrical household appliances, soon cooperating with famous brands.

KEY STAGES

→ 1955 Gustavo Soresina founds SOREL in Milan, producing hairdryers and other small electrical household appliances for famous brands.
→ 1978 Ligo Electric SA is founded in Ligornetto, Switzerland (canton of Ticino), and starts production in a new factory.
→ 1990 Its own brand, VALERA, is created and positioned as a specialist in haircare appliances.
→ 2008 Ligo Electric SA's factory is extended, doubling the site to 4000 m2.
→ 2010 Swiss production extended to hair straighteners
→ 2012 VALERA is sold  in over 80 countries
→ 2015 Plus X Award for Swiss Power4ever
→ 1955-2015 60 years of hairdryer production

THE BRAND VALERA

Valera or Vallera is the local name for the valley in which our headquarters are located. There is a small brook that flows through this valley (valle in Italian), called Laveggio. Herons on the banks of this small brook, horses in the meadow next to the factory, pastures nearby with cows and sheep grazing … this is the Swiss canton of Ticino in Switzerland, where Ligo Electric has been based since 1978 and has been producing haircare appliances under the brand VALERA since 1990. After a few years, something that started out with baby steps became so successful that the factory building was doubled in 2008 to a surface area of 4000 m2. Maybe it is no coincidence that the name Valera means "healthy, strong, brave and courageous"​ from its Latin origin.

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Valera, The Swiss Hair Specialists | Hairdryer Manufacturer

Valera, The Swiss Hair Specialists | Hairdryer Manufacturer's headquarters in Mendrisio, Switzerland

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