Valextra
Xavier Rougeaux has a strong background in executive leadership and brand communication. Xavier is currently serving as the Chief Executive Officer at Valextra since February 2021. Prior to this role, they were the Chief Executive at Smythson of Bond Street from October 2018 to February 2021. From July 2016 to September 2018, Xavier worked as the Company Communications Director at Loro Piana, where they played a crucial role in redefining the brand proposition and introducing a new global communication strategy. Xavier also has experience as the Marketing & Commercial Director at VALEXTRA and the Chief Commercial Officer at Smythson of Bond Street. Previously, they held positions as the Director of Worldwide Communications and Marketing at Sergio Rossi, Director of Communications Rémy Martin & Cointreau at Remy Cointreau, and PR Director at Coty Prestige.
Xavier Rougeaux completed their Bachelor's degree in Management and Economics and Marketing from Institut Superieur de Gestion - ISG from 1991 to 1994. Xavier then pursued a Master's degree in Arts & Management, which they completed in 1995.
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Valextra
“A story of taste beyond fashion” Specializing in leather products with distinctive shapes designed for the comfort of sophisticated and cosmopolitan travelers since 1937, Valextra, during its long history, became an internationally renowned Italian luxury brand and its name synonymous with a timeless style, challenging trends, exquisite craftsmanship: most of its creations became historical bestsellers, some being celebrated as icons of design in various museums of modern art worldwide, such as the famous travel piece the “24h”, awarded the prestigious “Compasso d’Oro” Prize in 1954 and which was entrusted in history the name "24 Hour Bag”. Valextra interprets the times and develops products by means of an ancient art, responding to the needs of the moment and in continuous synergy, combining tradition and innovation, supreme quality and functionality. A proverbial quality guaranteed by the finely skilled craftsmen who are able to modernise whilst maintaining a respect for tradition. Valextra is distributed in Europe, Japan, South Korea and USA through a network of flagship stores, shop in shops and also online boutique. For further information, please visit www.valextra.it .