Valiram
Friae Ong See Yuan is a seasoned marketing professional with extensive experience in diverse industries, including aviation, retail, and food and beverage. Currently serving as the KLIA Marketing & Sales Manager at Valiram since November 2023, Friae is responsible for developing and implementing marketing strategies and visual merchandising for multiple brands. Prior to this role, Friae was the Assistant Marketing Manager at AirAsia, specializing in marketing planning for inflight meal services and franchise businesses. Experience also includes positions at 7-Eleven Malaysia, Nam Heong Kopitiam Sdn Bhd, and Tai Thong Group Of Restaurants, where Friae honed skills in advertising, promotions, and brand management. Friae's educational background includes a Master of Business Administration with a specialization in Marketing Management from the University of Southern Queensland and a Diploma in Hotel/Motel Administration from Reliance College.
Valiram
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Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam. Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.