Valiram
Phooi Yee Chin is a seasoned professional in merchandising and product management, currently serving as a Merchandising & Planning Manager at Valiram since May 2023. Prior to this role, Phooi Yee held several positions at LG Electronics, Dairy Farm Group, Daewoo Electronics Malaysia, and Samsung Electronics, where experiences ranged from Assistant Product Manager to Product Marketing Executive. Educationally, Phooi Yee earned a Bachelor of Applied Science in Bioinformatics from Universiti Kebangsaan Malaysia between 2009 and 2012.
Valiram
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Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam. Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.