Valu
Islam Raslan has a background in digital marketing, with experience in managing digital performance and strategy for various companies such as Valu, Omnicom Media Group, OMD Egypt, and more. With a Bachelor's degree in Mechatronics, Automation Engineering, and Data Science from Helwan University, Islam has proven expertise in optimizing digital campaigns, managing budgets, and executing successful digital marketing strategies. Islam's career has been focused on driving successful omnichannel marketing initiatives and enhancing the online presence of various brands across different industries.
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Valu
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Valu is the leading lifestyle-enabling fintech platform offering customers and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 5,000 points of sale and over 600 websites – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. valU also offers investment products, an instant cash redemption program, and savings solutions through the AZ valU fund, Sha2labaz, and Akeed, respectively. In addition, Valu offers businesses through Valu Business hassle-free HR payroll services and more. As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.