Vanksen
Antoine Forêt is an experienced media professional currently serving as the Media Director at Vanksen since April 2021, where responsibilities include developing Paid Media strategies, managing the media department, overseeing major accounts, and creating new Paid Media and CRO offerings. Prior experience includes a role as a Digital Communication Teacher for the Province de Liège - Administration from February to September 2022, and as SEA Teamleader and A/B Testing and Analytics Expert at eTeamsys SA from July 2016 to April 2021. Earlier roles encompass freelance web development and a traineeship at Maison Tasset SPRL, focusing on Google Ads and Facebook Ads campaign management. Antoine Forêt holds a Bachelor’s degree in E-business from HEPL and has educational backgrounds from various institutions, including a CESS in General Studies with a focus on German language immersion.
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Vanksen
Vanksen is a digital, social media marketing and advertising agency that assist renowned brands in conceiving and implementing online and offline communications concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).With over 80 employees in Paris, New York, Geneva and Luxembourg, Vanksen’sclients include leading global brands like ArcelorMittal, Audemars Piguet, Belambra, BIC, Bulgari, Caisse d’Epargne, Canal Plus, Citroën, Coca-Cola, Danone , Disney, ESCP Europe, Grand Optical, Guerlain, Heineken, Jean Paul Gaultier, Longines, L’Oréal, Louis Vuitton, Louvre Hotels, Nigloland, Passoa, Quiksilver, Salomon, SaraLee, SFR, Sony, The Body Shop, and VVF.Vanksen’s expertise include:- Consulting & Strategy definition: audits and benchmarking, communication strategy (digital, social media, media or global).- Creative: developing viral and 360-degree concepts.- Production: digital, viral, print, film and event-driven campaigns.- Media and activation: implementation of web 1.0 media plans (natural and sponsored brand visibility in search engines, online/offline ads) and 2.0 media plans (strategy and management for Twitter and Facebook accounts, including PR2.0+ sponsored links and video seeding on the 8,000 blogs connected via www.buzzparadise.com.- Monitoring and analysis: monitoring, management and protection of brands’ e-reputation. Analysis of online conversations about key brands and optimization of the performance of ongoing campaigns and websites.- Training: participation in over 70 conferences and seminars per year. Providing training per topic, target industry, marketing 2.0, buzz, viral marketing best practices.With over 3000 published posts and 125,000 page views per month, the agency’s blog http://www.culture-buzz.com is the biggest word-of-mouth and 360-degree campaign website in France. The blog analyzes the latest trends in blog, buzz, guerrilla, and viral marketing every week. It is available in English and in French.
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51-200