Vanksen
Paloma Biancato currently serves as Client Director at Vanksen since May 2023, focusing on strategic and sales-oriented missions that align agency expertise with client interests. Prior to this role, Paloma was a Senior Communications Specialist at Tango Luxembourg from March 2022 to June 2023, where responsibilities included campaign creation and social media management. Experience as an Account Manager at binsfeld from January 2020 to April 2022 involved developing clients' communication strategies and coordinating creative teams. Paloma also held the position of Account Manager at Vanksen from April 2016 to January 2020, managing client portfolios and project coordination, and previously served as Project Manager and Junior Digital Consultant within the same company. Early career experiences included various sales and marketing assistant roles across different organizations such as La cerise sur le gâteau and Heng Sieng. Paloma holds a Master of Science degree in E-business management and a Master's degree in Textile Product Management from Institut Supérieur Textile d'Alsace, along with other relevant educational qualifications.
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Vanksen
Vanksen is a digital, social media marketing and advertising agency that assist renowned brands in conceiving and implementing online and offline communications concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).With over 80 employees in Paris, New York, Geneva and Luxembourg, Vanksen’sclients include leading global brands like ArcelorMittal, Audemars Piguet, Belambra, BIC, Bulgari, Caisse d’Epargne, Canal Plus, Citroën, Coca-Cola, Danone , Disney, ESCP Europe, Grand Optical, Guerlain, Heineken, Jean Paul Gaultier, Longines, L’Oréal, Louis Vuitton, Louvre Hotels, Nigloland, Passoa, Quiksilver, Salomon, SaraLee, SFR, Sony, The Body Shop, and VVF.Vanksen’s expertise include:- Consulting & Strategy definition: audits and benchmarking, communication strategy (digital, social media, media or global).- Creative: developing viral and 360-degree concepts.- Production: digital, viral, print, film and event-driven campaigns.- Media and activation: implementation of web 1.0 media plans (natural and sponsored brand visibility in search engines, online/offline ads) and 2.0 media plans (strategy and management for Twitter and Facebook accounts, including PR2.0+ sponsored links and video seeding on the 8,000 blogs connected via www.buzzparadise.com.- Monitoring and analysis: monitoring, management and protection of brands’ e-reputation. Analysis of online conversations about key brands and optimization of the performance of ongoing campaigns and websites.- Training: participation in over 70 conferences and seminars per year. Providing training per topic, target industry, marketing 2.0, buzz, viral marketing best practices.With over 3000 published posts and 125,000 page views per month, the agency’s blog http://www.culture-buzz.com is the biggest word-of-mouth and 360-degree campaign website in France. The blog analyzes the latest trends in blog, buzz, guerrilla, and viral marketing every week. It is available in English and in French.
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51-200