Emily Potter

Emily Potter serves as the Store and Brand Experience Director at Varley since April 2025. Previously, Emily held various roles at BESTSELLER from October 2009 to April 2025, including Brand Experience Manager, Business Development Manager, Brand Communication Manager, and Visual Merchandising Manager. Prior experience includes serving as a Regional Visual Merchandiser at Diesel from October 2007 to October 2009 and working as a Visual Merchandiser at Marks and Spencer from June 2005 to October 2007. Emily began a career in retail at Coggles.com as an Assistant Buyer and Visual Merchandiser from June 2003 to June 2005. Emily's education includes studies at General Assembly from 2018 to 2019 and at York College in York, UK.