VCCP
Peter Grenfell is an experienced executive specializing in operational leadership and innovation within the advertising and digital marketing sectors. Currently serving as Chief Operating Officer at VCCP London since August 2012, Peter also holds the position of Chief Executive Officer at Bernadette since November 2022. Previously, Peter has held significant roles including Managing Director at both VCCP Kin and VCCP Sydney, as well as Chief Innovation Officer at Wavemaker. Peter's career began at Razorfish as an Account Manager, leading to roles such as Account Director at FEREF and Senior Account Director at FCB Inferno. Peter's academic background includes a degree in Communication & Information Studies from Brunel University of London.
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VCCP
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VCCP is the challenger agency for challenger brands. We transform the fortunes of our clients by challenging and disrupting the categories they operate in.