Beni Sia

Beni Sia is a seasoned executive with over two decades of experience in sales and marketing across telecommunications, enterprise, and commercial sectors, currently serving as General Manager & Senior Vice President for Asia Pacific & Japan at Veeam Software since July 2020, while also holding the role of Independent Director at Smoove Xperience. Beni previously held key positions including Vice President for Asia Pacific & Japan at ServiceSource and Vice President for Enterprise Sales at Broadcom Inc. Beni's career also includes influential roles at Brocade, Juniper Networks, Datacraft, and Cabletron Systems, with a strong focus on strategic direction, client relationships, and market expansion in the APJ region. Beni holds a Bachelor of Applied Science degree in Electrical Engineering from the University of Toronto.