VeeCollective GmbH
Lili Radu has had two main work experiences. In 2011, they founded Lili Radu GmbH, a fashion brand specializing in exclusive business accessories made from genuine leather. As the Founder and Managing Director, they oversaw the development of a range of leather bags and accessories that combined high-quality materials, classic style, and advanced technologies. These products were designed to complement a tailored look for both men and women.
In 2017, Lili Radu founded VeeCollective GmbH and served as the Founder and Managing Director. VeeCollective offered lightweight tote bags with a geometric and minimalist aesthetic. Designed for urban nomads and design enthusiasts, these bags were functional for various purposes such as travel, sports, shopping, work, and leisure.
Both of these ventures demonstrate Lili Radu's entrepreneurial skills and their ability to create and manage successful fashion brands in the accessories industry.
Lili Radu completed their Master in Fashion, Experience and Design Management at SDA Bocconi in the year 2010. Prior to that, they earned their Master's degree in Communications from the University of Vienna, where they studied from 2002 to 2007.
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VeeCollective GmbH
VeeCollective is the fastest growing premium handbag brand from Germany. We produce unique products: the lightest, most versatile bags on the planet. Made from 100% recycled materials. Sold worldwide in luxury department stores (Neiman Marcus, Selfridges, Harrods, Galeries Lafayette, Lane Crawford), exclusive boutiques and concept stores as well as our online shop and flagship store in Berlin. Our international team shares the passion for rapid growing, setting the example for sustainability and dedication to our customers’ satisfaction with our amazing bags. Facebook: https://www.facebook.com/veecollective.berlin/ Instagram: https://www.instagram.com/veecollective/ TikTok: https://www.tiktok.com/@veecollective Pinterest: https://pin.it/6Kktieq