Sofia Agreda

Sofia Agreda is an experienced marketing professional currently serving as the Field Marketing Manager for France and Spain at Veesion since June 2025, where responsibilities include developing localized marketing campaigns and collaborating with sales teams to enhance lead generation. Previously, Sofia held various marketing roles at Echo Analytics from April 2020 to June 2025, including Field Marketing Manager, Demand Generation Specialist, Marketing Associate, and Digital Marketing Intern, focusing on executing tradeshows, managing end-to-end marketing campaigns, and optimizing lead nurturing strategies. Earlier experience includes internships at EDF, Walmart, Barcelo Hotel Group, and Avianca, providing a solid foundation in market research, brand awareness campaigns, event organization, and customer service. Sofia holds a Master’s degree in International Marketing and Business Development from SKEMA Business School and a Bachelor’s degree in International Business Management from TBS Education, complemented by an exchange program at Cardiff University.