Venice Brands is a privately held firm whose mission is to create and scale category leading companies that focus on health, wellness and sustainability.

We engage at the concept phase and then, once we are aligned with our co-founders, typically take the lead in forming the legal structure, hiring the initial team, engaging branding and product development agencies, and raising the seed capital (which is often provided in whole or in part by our sister investment entity Willsey & Company). We play the role of the entrepreneur with each new company that we create, receiving one or more board seats and taking a very active role in the ongoing management and capital raising efforts.

We spend considerable time helping our portfolio companies grow and scale by providing hands-on strategic, operating and financial resources. We have an in-house shared services team that provides world class talent to our brands in select functions. We also have an extensive ecosystem that our brands can tap into on a regular basis. Our goal is to build each of our brands into a sizable, cash-flow generating business with strong customer loyalty and then have the option to strategically exit or to hold them forever.

Notable brands that we have created and continue to oversee include Joolies and Desert Valley Date (alongside Kohl Family Farm), KinderFarms (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather Jr. and James Williams), Enroot (alongside Brad Pitt and FactoryMade Ventures), Only Skin (alongside January Olds), MBF America (alongside David Weis and Adam Scott) and Bread Head (alongside Alex Williams, Jordan Snyder and Michael Pasternak).

Sustainability

Venice Brands

Venice Brands' headquarters in Venice, CA, United States

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Greg Willsey

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