Olena Ivashchenko

Olena Ivashchenko is an experienced Sr. Product Marketing Manager at VEON, specializing in B2C marketing within the telecommunications sector since December 2021. In addition to this role, Olena serves as a mentor at TheWays starting in April 2023. Previously, Olena held the position of Product Marketing Manager at bioniq, focusing on SaaS experiences and targeting markets in the UK, CIS, and Tier 2. Notable achievements include significant growth in app installs while serving as Performance Marketing Manager for ЛУН and driving software promotions at MacPaw Inc. with expertise in managing PPC campaigns across various organizations. Olena holds a PhD in Standardization and Certification and a Master's degree in Information and Measurement Systems from the National Technical University of Ukraine 'Kyiv Polytechnic Institute'.