The Data and Product Innovation team at VG – Verdens Gang AS is responsible for leveraging data analytics to drive product development and innovation. They utilize data-driven insights to enhance user engagement, optimize content delivery, and develop new digital services. Their goal is to ensure VG remains a cutting-edge news provider by continuously evolving its digital offerings and maintaining a strong connection with its audience across all platforms. The team collaborates closely with other departments to implement innovative solutions and maintain VG’s leading position in the media industry.