Jason Kepsel

Jason Kepsel is the current Director of Performance Marketing at Vericast, starting in May 2023, where responsibilities include developing data-driven omni-channel marketing strategies, collaborating with cross-functional teams, conducting performance analysis, and sharing campaign insights with senior stakeholders. Prior to this role, Jason spent nearly 19 years at Valassis, progressing from an intern to Director of Media Strategy. In this capacity, Jason led teams in delivering effective media strategies for various clients, drove substantial incremental sales through data insights, and managed team training and departmental finances. Jason's career is built upon a strong foundation in analytics, marketing intelligence, and direct marketing, supported by a Bachelor's degree in Marketing and Management Information Systems from Oakland University.