Verizon
Betsy Lentz is an experienced marketing professional with a strong background in customer experience and digital strategy. Currently serving as a Senior Marketing Manager at Verizon since December 2015, Betsy has successfully developed end-to-end digital journeys for the Verizon Business Group, leading a team to enhance digital engagement and simplify customer experiences. Prior to this role, Betsy directed lifecycle marketing campaigns for Verizon Fios, focusing on strategic execution to achieve revenue and churn goals. Betsy's career began at AT&T, where leadership abilities were demonstrated by managing a team to launch DSL services across 26 states. Furthermore, Betsy served as the Assistant Vice President of Marketing at Affinity Federal Credit Union, overseeing a four-person team. Betsy holds a B.A. in Psychology from the University of Pennsylvania.
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Verizon
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As one of the world’s leading providers of technology, communications, information and entertainment products, Verizon is transforming the way people, businesses and things connect. Verizon is one of the world’s leading providers of communications, technology, information and entertainment products and services to consumers, businesses and government entities. With a presence around the world, they offer data, video and voice services and solutions on our networks and platforms that are designed to meet customers’ demand for mobility, reliable network connectivity, security and control. They have two reportable segments that they operate and manage as strategic business units - Verizon Consumer Group (Consumer) and Verizon Business Group (Business). The Consumer segment provides consumer-focused wireless and wireline communications services and products. Their wireless services are provided across one of the most extensive wireless networks in the United States (U.S.) under the Verizon brand and through wholesale and other arrangements. They also provide fixed wireless access (FWA) broadband through their wireless networks. Their wireline services are provided in nine states in the Mid-Atlantic and Northeastern U.S., as well as Washington D.C., over a 100% fiber-optic network through their Verizon Fios product portfolio and over a traditional copper-based network to customers who are not served by Fios. In 2021, the Consumer segment’s revenues were $95.3 billion, representing approximately 71% of Verizon’s consolidated revenues. Their Business segment provides wireless and wireline communications services and products, including data, video and conferencing services, corporate networking solutions, security and managed network services, local and long distance voice services and network access to deliver various Internet of Things (IoT) services and products. They also provide FWA broadband through our wireless networks. Verizon provides these products and services to businesses, government customers and wireless and wireline carriers across the U.S. and select products and services to customers around the world. In 2021, the Business segment's revenues were $31.0 billion, representing approximately 23% of Verizon’s consolidated revenues.