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Farooq B.

Senior Manager Ecommerce at VetStrategy

Farooq B. is an accomplished Digital Platforms Manager at VetStrategy since April 2022, overseeing digital initiatives for over 375 veterinary practices and animal hospitals across Canada. Previously, as a Digital Offerings Specialist and Marketing Consultant at Kojin Analytica from 2019 to 2022, Farooq B. designed and implemented marketing strategies that resulted in an average annual revenue increase of 30% for clients, while also reducing marketing expenses by 22%. At Village Vet from 2016 to 2019, Farooq B. served as Group Marketing Strategist, significantly improving local search rankings through optimized Google My Business listings. Earlier, as a Local SEO Specialist at Caliber in 2015-2016, Farooq B. educated business owners on Google Street View Trusted benefits and enhanced client visibility on Google Maps. Farooq B. holds an MBA from New Mexico Highlands University and a Bachelor's degree in International Management from UNM Anderson School of Management.

Location

Calgary, Canada

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VetStrategy

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Being part of VetStrategy is about being part of something bigger – an ever-growing community, where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners. From our humble beginning in 2006 to the present day, we continue to make a difference in the lives of people who have dedicated themselves to this industry. When VetStrategy co-founders Orin Litman and his wife, Dr. Michelle Cutler, decided to acquire McLean Animal Hospital in 2006, they focused on three promises – our Customer Promise of world-class veterinary care, delivered locally; our People Promise, to be a great place to work; and our Sustainability Promise to be a force for good for patients, people and our plant. Keeping our three promises led VetStrategy to become the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country. What we do: We care for those dedicated to caring for animals by creating a workplace where we focus on innovation, engagement, and teamwork. We know the blood, sweat and tears that have gone into building each practice, and we don’t want to touch that – we truly embrace the uniqueness of each clinic. Our heritage first approach means we won’t change a clinic’s name, culture or heritage. We understand the challenges our veterinary teams face and are committed to doing what’s right – for them, their clients, and their patients. We care about the future of veterinary medicine. Everything we do comes back to ensuring that veterinarians have the time, support, and infrastructure to focus on responsible medicine and quality care. We believe in empowering our support office and clinic staff and providing them opportunities to develop their skills and grow in their careers.


Headquarters

Vaughan, Canada

Employees

5,001-10,000

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