VGC Partners
Nico MacDonagh is an accomplished investment professional currently serving as an Investment Principal at VGC Partners since September 2022, focusing on early-stage private equity in the Attention Economy sectors. Previously, Nico held the position of Head of Growth at Kick Game and served as a Techstars Mentor. Prior experience includes working as an Investment Analyst at Btomorrow Ventures, where Nico was part of the founding team targeting Seed to Series A investments in Health & Wellness, Science, Technology, and Sustainability. Additional roles include Partner VC at Focal, Business Analyst Intern at Advent International, and Change Management Analyst in the UK Civil Service. Nico holds a Bachelor's degree in Accounting and Business/Management from Durham University and has completed training as a Financial Modeling & Valuation Analyst through the Corporate Finance Institute® (CFI).
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VGC Partners
At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UK's fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry O'Neill's celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football team's commercial interests.